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Content Solutions
5 min read
Sell smarter, scale faster: tools & AI to manage and market travel product content
By
Ursula Swaine
Published
14 May 2025
Meet Product Manager and Profile Editor
We’re beyond excited to introduce two game-changing solutions that will transform how the travel trade manages, customises, and sells supplier content: Product Manager for operators and Profile Editor for suppliers.
Introducing Product Manager for DMCs, Travel Agents and Tour Operators
If you’re still relying on your colleague with all that great product knowledge in their head or multiple external documents to help you plan, co-ordinate, and complete your itineraries, relief is here.
Product Manager is your new central hub – a shared workspace where your team can access, manage, customise, and collaborate on supplier products in real time and then pull it directly into your itineraries.
Key features for Operators:
- One source of truth: Access all your supplier products, commission rates, notes, governance documents, and imagery in one place — always up-to-date, always accessible.
- Customisable Sales Guides: Instantly understand how to sell each product with AI-powered sales guides tailored to your brand and client needs.
- Visual personalisation: Have greater flexibility in choosing and adjusting imagery per supplier product to better fit your itinerary branding.
- Fast filtering and search: Find the right products based on country, destination, ratings, facilities, and fast facts — in seconds.
- Governance and compliance visibility: Quickly access Health & Safety, Sustainability, and Due Diligence details without chasing suppliers.
In short? Product Manager helps you sell faster, smarter, and with more confidence.
Introducing Profile Editor for accommodation, activity and restaurant suppliers
Profile Editor puts you in control of how your product is seen, sold, and experienced by trade partners.
Profile Editor enables suppliers with either Basic or Professional Wetu Profiles the ability to update, refine, and distribute their product content across the Wetu platform in real time – making sure every agent is telling the right story, beautifully and accurately.
Key features for Suppliers:
- Own Your Sales Guide: Create structured, AI-supported sales guides that clearly position your product for maximum trade impact.
- Standardised Governance Forms: Easily share critical Health & Safety, Sustainability, and General Info details with intermediaries — building trust and credibility.
With Profile Editor, you can finally take full control of your brand’s voice in the marketplace — no more guessing how your partners are selling you. Give it a try and let us know what you think.
Watch the pre-launch webinar recording
Want to be invited to future sneak-peak webinars like these 👆 ? Opt–in to our email list to receive all the latest product and company news by filling in your details here
Meet Product Manager and Profile Editor
We’re beyond excited to introduce two game-changing solutions that will transform how the travel trade manages, customises, and sells supplier content: Product Manager for operators and Profile Editor for suppliers.
Introducing Product Manager for DMCs, Travel Agents and Tour Operators
If you’re still relying on your colleague with all that great product knowledge in their head or multiple external documents to help you plan, co-ordinate, and complete your itineraries, relief is here.
Product Manager is your new central hub – a shared workspace where your team can access, manage, customise, and collaborate on supplier products in real time and then pull it directly into your itineraries.
Key features for Operators:
- One source of truth: Access all your supplier products, commission rates, notes, governance documents, and imagery in one place — always up-to-date, always accessible.
- Customisable Sales Guides: Instantly understand how to sell each product with AI-powered sales guides tailored to your brand and client needs.
- Visual personalisation: Have greater flexibility in choosing and adjusting imagery per supplier product to better fit your itinerary branding.
- Fast filtering and search: Find the right products based on country, destination, ratings, facilities, and fast facts — in seconds.
- Governance and compliance visibility: Quickly access Health & Safety, Sustainability, and Due Diligence details without chasing suppliers.
In short? Product Manager helps you sell faster, smarter, and with more confidence.
Introducing Profile Editor for accommodation, activity and restaurant suppliers
Profile Editor puts you in control of how your product is seen, sold, and experienced by trade partners.
Profile Editor enables suppliers with either Basic or Professional Wetu Profiles the ability to update, refine, and distribute their product content across the Wetu platform in real time – making sure every agent is telling the right story, beautifully and accurately.
Key features for Suppliers:
- Own Your Sales Guide: Create structured, AI-supported sales guides that clearly position your product for maximum trade impact.
- Standardised Governance Forms: Easily share critical Health & Safety, Sustainability, and General Info details with intermediaries — building trust and credibility.
With Profile Editor, you can finally take full control of your brand’s voice in the marketplace — no more guessing how your partners are selling you. Give it a try and let us know what you think.
Watch the pre-launch webinar recording
Want to be invited to future sneak-peak webinars like these 👆 ? Opt–in to our email list to receive all the latest product and company news by filling in your details here
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